Visual standard
The look, across
every channel
One system, applied to a thumbnail, a reel cover and a share card. Same palette, same type, same restraint. Every asset below links to where it lives, so this doubles as an index of the channel across YouTube, Instagram and the written pieces here.
What the colours mean
Every diagram in every video uses the same four roles, and the rule never bends for decoration. After about three videos you stop needing the narration to explain a diagram.
- Red the thing that failed, or the unauthorised action
- Amber the control that should have caught it
- Bone normal system state
- Slate infrastructure, and everything secondary
01 · Capital One, 2019
